Finance · 2024
Meridian Capital Brand Identity System
A geometric monogram, brand book and premium stationery suite for a boutique investment firm.
- Client
- Meridian Capital Partners
- Industry
- Finance
- Timeline
- 4 weeks
- Year
- 2024
- 48h
- First concepts delivered
- 120+
- Brand assets produced
- +30%
- Investor meeting conversion
The Challenge
What was holding Meridian Capital Partners back
After a merger of two firms, Meridian needed a unified identity that conveyed stability to institutional investors while feeling modern.
Services delivered
Technology
- Adobe Illustrator
- InDesign
- Figma
- Pantone
Our Solution
How Midline engineered the turnaround
- 01
Designed a meridian-line monogram built on a precise geometric grid, symbolizing balance and direction.
- 02
Developed a restrained palette with an editorial serif and modern sans pairing.
- 03
Produced foil-stamped business cards, letterpress letterheads and investor presentation templates.
“The monogram captured both legacy firms in a single mark. Our partners were aligned on the very first presentation.”
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