SaaS · 2025
Stackflow SaaS Analytics Platform & Brand
A rebrand, marketing site and product dashboard redesign for a DevOps analytics platform.
- Client
- Stackflow
- Industry
- SaaS
- Timeline
- 16 weeks
- Year
- 2025
- +64%
- Trial-to-paid conversion
- -45%
- Time to first insight
- $12M
- Series A raised after launch
The Challenge
What was holding Stackflow back
Stackflow's powerful product looked dated next to venture-backed competitors, hurting enterprise trial-to-paid conversion.
Services delivered
Technology
- Figma
- Next.js
- React
- D3.js
- Tailwind CSS
- Style Dictionary
Our Solution
How Midline engineered the turnaround
- 01
Created a sharp geometric identity with a token-based design system shared across marketing and product.
- 02
Redesigned the analytics dashboard with clearer information hierarchy and real-time alerting.
- 03
Launched a Next.js marketing site with interactive product tours and product-led onboarding flows.
“Investors told us our product finally looked like the category leader it already was. The rebrand was pivotal to our raise.”
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