Healthcare · 2025
Lumina Dental Brand & WordPress Website
A warm, modern healthcare brand and multi-location WordPress site with online booking.
- Client
- Lumina Dental Group
- Industry
- Healthcare
- Timeline
- 8 weeks
- Year
- 2025
- +134%
- Online appointment bookings
- 11 of 12
- Cities ranking top 3 locally
- 3 → 1
- Legacy names unified
The Challenge
What was holding Lumina Dental Group back
A 12-clinic dental group operated under three different names and websites, confusing patients and splitting search visibility.
Services delivered
Technology
- WordPress Multisite
- ACF Pro
- Figma
- Illustrator
- Online Booking API
Our Solution
How Midline engineered the turnaround
- 01
Unified all clinics under one light-inspired brand with approachable typography and a calming palette.
- 02
Built a WordPress multisite with location pages, dentist profiles and integrated online booking.
- 03
Created brand guidelines and templates so each clinic could produce on-brand local marketing.
“Patients finally recognize us as one trusted group. Bookings more than doubled and our front desk phones are calmer.”
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