E-Commerce · 2025
Northwind Apparel Headless Shopify Storefront
A Next.js headless storefront on Shopify Plus with instant search, one-page checkout and 1.1s product pages.
- Client
- Northwind Apparel
- Industry
- E-Commerce
- Timeline
- 10 weeks
- Year
- 2025
- +41%
- Checkout conversion rate
- 1.1s
- Median product page load
- +$3.8M
- Incremental annual revenue
The Challenge
What was holding Northwind Apparel back
Heavy theme apps pushed mobile load times past 6 seconds, and checkout abandonment sat at 78% during peak seasonal campaigns.
Services delivered
Technology
- Next.js
- Shopify Plus
- Algolia
- Klaviyo
- Vercel
- Tailwind CSS
Our Solution
How Midline engineered the turnaround
- 01
Architected a headless Next.js storefront backed by Shopify Plus with edge-cached product and collection pages.
- 02
Introduced Algolia-powered faceted search, shoppable lookbooks and smart bundles.
- 03
Streamlined checkout with Shop Pay, Apple Pay and buy-now-pay-later options surfaced at the cart.
“Black Friday used to be our most stressful week. This year the site was faster under load than competitors on a quiet Tuesday.”
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